Who We Are

The DBM Story

Founded in 1992 by Dhruba Gupta, one of Australia’s leading market researchers, DBM is a specialist research insights agency and one of the top 10 largest privately owned market research agencies nationally.

DBM has a rich record of experience and expertise in consumer and business services, blending research and analytics to solve the most challenging problems facing these clients today and beyond.

Dhruba continues to lead the business as Managing Director with support from an experienced executive team from varied disciplines, in addition to 30 researchers, analysts and support staff backed by a large operations team.

What we stand for

DBM has been a force in the insights industry, helping clients to navigate an increasingly complex marketplace through our commitment to excellence, innovation and actionable insights.

Commitment to excellence

Our highly skilled team of thought leaders, industry experts, researchers and analysts take great pride in ensuring there is quality in everything we do.

Continuously innovating

We continually improve our products and processes, investing in R&D to remain ahead of the curve. This enables us to deliver insights with greater agility and efficiency.

Insights with clear applications

Our insights never lose sight of commercial realities. We remain determined to advise clients on strategic and tactical opportunities based on extensive analysis of data.

Sector experience

We have experience and expertise in B2C and B2B markets. We are specialists in the services sector, although we have also successfully applied our expertise in FMCG, media and manufacturing on a number of significant assignments.

DBM are the currency in Australian Business Banking.

DBM’s Consumer Atlas is Australia’s largest ongoing financial services study.

We are engaged by 11 of Australia’s top 15 companies, a number of global organisations and most large government departments.

Core Team

Dhruba Gupta | Managing Director

Dhruba’s career in market research spans 30 years. He is a recognised industry leader, known for his work on customer experience, pricing, segmentation, new product development and forecasting.

Dhruba has a Master’s degree in Market Research, is a Qualified Practising Market Researcher (QPMR), and a Fellow of the Australian Market and Social Research Society.

He is frequently asked to speak at conferences and interviewed by the media. He is on the board of examiners for the QPMR.  Dhruba is a history buff and a keen follower of American politics.  His three pugs have taught him what it takes to be dedicated to a cause.


Maria Claridad | Director

Maria co-founded DBM. As the Director and General Manager, she has been responsible for guiding and managing the growth of the company from the outset.

Maria is a dualist researcher and renowned for her knowledge of consumer and business financial services, communications strategy and the running of large scale research.

She has successfully guided the critical segmentation initiatives of some of Australia’s largest service providers, acted as a principal advisor on some of Australia’s largest multi media advertising campaigns and executed complex projects in Asian markets.

Maria has a Bachelor’s degree in Statistics from the University of the Philippines. She is a Full Member of the AMSRS, and enjoys the challenges of extreme Sudoku, travelling, dancing and baking.


Chris Riquier | Executive Chairman

Chris has specialised in data empowered consultancy for over 20 years spanning commercial, academic and directorship roles. As CEO Asia Pacific at WPP owned Kantar TNS until 2016, Chris led the region based in Singapore, successfully expanding its network from 14 to 18 markets and implementing its digital transformation program.

Chris works jointly with DBM as Executive Chairman and its Asian partner Illuminera as CEO International and is currently focused on the capitalisation of technology and data to improve business decision making.

In addition to commercial roles, Chris is an Advisory Board Member of the Data Science Research Institute at Swinburne University where he is currently completing his Doctorate on the future of Brand Image measurement.


Tony Williams | Chief Commercial Officer

Tony has almost 20 years experience in market research at both small independent and large global agencies. For the last 15 years he has specialised in the area of Customer Experience and Satisfaction research, managing some of the largest studies ever undertaken in Australia.

More broadly, Tony has vast experience across segmentation, product testing, usage and awareness studies and campaign evaluation, and has worked with clients in sectors including telecommunications, airlines, government, energy, banking and insurance.

Tony is Satmetrix Net Promoter accredited and Director of DBM’s NPS (Net Promoter Score) Practice. He holds a first class degree in Anthropology from University College, London and is a published academic. He also holds UK Market Research Society qualifications and is a full member of the AMSRS. As an avid supporter and member of the Richmond Tigers football club, Tony knows the true meaning of loyalty.


Kim Albert | Chief Solutions Officer

Kim is an insights professional with 20 years of global and local consulting experience across a diverse range of clients (FMCG, professional services, technology).

She has a strong commercial focus on driving growth for clients and operational efficiency for agencies.

Kim has a deep understanding of consumer behaviour with a Doctorate in Organisational/Industrial Psychology from the University of Melbourne.

Our people are our strength

Our core team is supported by subject specialists and the brightest researchers and technical team in the industry.

Our staff come from a range of disciplines, experiences and educational backgrounds, and it’s this strength in diversity which enables DBM Consultants to provide expert thought leadership and comprehensive advice to our clients. They bring with them a genuine interest and curiosity to learn about your business.

Discuss your needs with our team


+61 (03) 8809 5333

5 Guest Street, Hawthorn, VIC, 3122, Australia

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+61 (02) 9246 2020

Level 2, 383 George St, Sydney, NSW, 2000, Australia

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