Enhance your financial services marketing playbook.

Optimise your media planning with the only dataset containing over 12,000 key targeting variables tailored to financial services.

DBM has partnered with Nielsen  to integrate Nielsen’s Consumer & Media View (CMV) solution with the market leading DBM Atlas dataset. The result is a segmentation and profiling dataset that has been developed specifically for the banking, insurance and wealth management categories. 

DBM has partnered with Nielsen to integrate Nielsen’s Consumer & Media View (CMV) solution with the market leading DBM Atlas dataset. The result is a segmentation and profiling dataset that has been developed specifically for the banking, insurance and wealth management categories. 
The Nielsen CMV Dataset
Target consumers based on their attitudes, media usage and more
The DBM Atlas Dataset
The most comprehensive financial services customer research program
Over 12,000 attitudinal, media and behavioural variables for in-depth consumer understanding, including how to best reach and engage key audiences.
Measuring 30,000 consumers annually, Nielsen Consumer & Media View provides detailed insights into the attitudes, lifestyle behaviours, passions and media preferences of Australian audiences. It provides a wide range of demographic and lifestyle data, detailed information on purchasing behaviours and attitudes, and extensive reporting and comparisons on media habits.
DBM Atlas is Australia's largest sample dedicated to the financial services sector with over 80,000 consumer and business interviews a year across the Australian community to allow detailed deep-dives. DBM Atlas has comprehensive detail on Banking, Credit Cards, Insurance and Wealth Management to allow the calculation of product and customer penetration, share of products, share of wallet, share of relationships and market share at a granular level
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Optimise your media planning with the only dataset containing over 12,000 key targeting variables tailored to financial services.

DBM Atlas + Media Profiler offers thousands of attitudinal, media and behavioural variables for in-depth consumer understanding - including how to best reach and engage key audiences. 

This means you can now optimise media strategy and planning specifically for your priority audiences. Plus, construct richer target audiences by including lifestyle behaviour, media consumption, intention to purchase, socioeconomic, attitudinal and segmentation variables.
Discover a deeper understanding of the financial services sector with:
Advance audience profiling
Purchase intentions

Consumer drivers

Bank & product
planning
Gain a competitive edge by accessing a powerful dataset that enables the calculation of product and customer penetration, share of products, share of wallet, share of relationships and market share at a granular level.
Profile your audience against product ownership, intention to purchase or desire to switch
Understand what motivates consumers to watch what they watch and buy what they buy
Unmatched calculation of product and customer penetration, share of wallet, share of relationships and market share patterns

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