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Nov 2021

Nielsen & DBM Atlas Webinar | Smash Your Acquisition Targets

Wed, Nov 10, 2021 9:30 AM - 10:30 AM AEDT

How To Adapt Early To Capitalise On Evolving Consumer Behaviours It should come as no surprise to learn that a pandemic would change the way consumers act and respond. Sure enough, COVID-19 has seen significant changes in consumer attitudes and behaviour. But what’s likely to stick, what’s likely to return, and what does it all mean for the marketers tasked with understanding and responding to this new normal? DBM CEO Kipling Zubevich, DBM Atlas + Media Profiler expert Logan Walsh and Nielsen Director Sonia Marine will present their findings on evolving customer behaviours, with key examples from products such as home loans, insurance, and buy now pay later. The speakers will delve into essential consumer profiles, touchpoints and trusted media choices to help you achieve more with less in your next marketing campaign.

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Past events

November 5, 2021
Nielsen & DBM Atlas Webinar | Smash Your Acquisition Targets

Wed, Nov 10, 2021 9:30 AM - 10:30 AM AEDT […]

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March 14, 2021
DBM Australian Financial Awards 2021

The third annual DBM Awards was held in March 2021 […]

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February 4, 2021
Launchpad Interactive Workshop

GO-TO-MARKET. FAST. Marketing campaign planning has typically been painful. Slow […]

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