Get the full competitive picture in retail banking, insurance and wealth management.
You will gain a total perspective of your market. You will understand your position against your competition. You can then make decisions with confidence, to drive growth and optimise performance.
Consumer ATLAS goes further than simply data collection, explaining the ‘why’ that is driving consumer behaviour and experience.
The largest ongoing survey of its kind in Australia, its results are proven against ABS, APRA and RBA figures.
Over 60,000 surveys completed each year, making Consumer Atlas the largest ongoing program of its kind
Includes regular and online savings accounts, transaction accounts, term deposits, loan offset, cash management, share trading, pensioner, foreign currency.
Lending and Cards
Includes mortgages, personal loans, car loan and lease, margin loans, line of credit, overdraft, credit and charge cards, pre-paid debit and travel cards.
Includes private health, motor vehicle, caravan, boat, CTP, home and contents, life, income protection, TPD accident/sickness, funeral, pet, travel.
Includes superannuation, SMSF, rollover funds, retirement savings accounts, pension accounts, annuities, Australian listed and international shares, managed funds.
Insights that guide success
Whether you’re in marketing, strategy, customer experience, product or research, your actions yield better returns when targeting the right areas - for both your own customers and prospects.
Identify The Root Cause
A comprehensive set of success measures plus voice-of-the-customer feedback – identifying what’s working or not, for you and your competitors. Know why you are hitting your KPIs or not.
Focus On The Right Areas
Direct your activities and initiatives in the areas identified by Consumer ATLAS as impacting on customer advocacy, satisfaction, product performance and ultimately, consumer behaviour.
Stay Ahead of the Market
Learn how to target prospects, retain your current customers, ensure your business keeps pace with consumer trends and expectations.
Alignment with industry figures proves our insights are representative of the financial services landscape
Advanced sampling strategies used to ensure greater alignment with ABS, RBA and APRA data in terms of socio-demographics and funds under management (FUM).
Become a subscriber, enjoy the benefits
Subscribers can extract maximum value from Consumer Atlas by accessing DBM’s specialist analytics and consulting services. Subscriptions to Consumer ATLAS are available in the following ways:
• Reporting plus analytics/consulting services
• Reporting only
• Subscribing doesn’t suit your needs or budget?
Our insights can also be purchased as one-off reports.
Customised or standard reporting options, data access available
Desktop access to data can be provided.