Consumer Atlas

Get the full competitive picture in retail banking, insurance and wealth management.

Consumer ATLAS provides insights that solely focus on financial services.

You will gain a total perspective of your market. You will understand your position against your competition. You can then make decisions with confidence, to drive growth and optimise performance.

Consumer ATLAS goes further than simply data collection, explaining the ‘why’ that is driving consumer behaviour and experience.

The largest ongoing survey of its kind in Australia, its results are proven against ABS, APRA and RBA figures.

 

 

Insights that guide success

Whether you’re in marketing, strategy, customer experience, product or research, your actions yield better returns when targeting the right areas - for both your own customers and prospects.

Identify The Root Cause

A comprehensive set of success measures plus voice-of-the-customer feedback – identifying what’s working or not, for you and your competitors. Know why you are hitting your KPIs or not.

Focus On The Right Areas

Direct your activities and initiatives in the areas identified by Consumer ATLAS as impacting on customer advocacy, satisfaction, product performance and ultimately, consumer behaviour.

Stay Ahead of the Market

Learn how to target prospects, retain your current customers, ensure your business keeps pace with consumer trends and expectations.

Alignment with industry figures proves our insights are representative of the financial services landscape

Advanced sampling strategies used to ensure greater alignment with ABS, RBA and APRA data in terms of socio-demographics and funds under management (FUM).

Become a subscriber, enjoy the benefits

Subscribers can extract maximum value from Consumer Atlas by accessing DBM’s specialist analytics and consulting services. Subscriptions to Consumer ATLAS are available in the following ways:

• Reporting plus analytics/consulting services

• Reporting only

• Subscribing doesn’t suit your needs or budget?

Our insights can also be purchased as one-off reports.

Customised or standard reporting options, data access available

Desktop access to data can be provided.

Discuss your needs with our team

Melbourne

(03) 8809 5333

5-7 Guest Street, Hawthorn, VIC, 3122, Australia

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Sydney

(02) 9246 2020

Suite 34, Level 3, 110 Sussex Street Sydney NSW 2000

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