Unrivalled business market knowledge, keeping you ahead of the competition.
The Business Financial Services Monitor (BFSM) was launched in 2009 and is the largest and most representative ongoing B2B research program, collecting over 20,000 surveys from business financial decision makers each year.
Providing the most comprehensive banking and financial picture of the Australian business population, from the humblest of local traders, to the largest corporations, the BFSM is an unparalleled perspective on Australian business.
The BFSM is subscribed to by 11 of Australia’s major banking and financial institutions including the Australia’s 4 major banks.
Insights that drive decision-making
Contextualise your performance
Identify your successes and areas of opportunity against your competitors. Get the complete picture of your standing within the market – inform your customer acquisition and retention strategies.
Plan your next move
Set priorities, allocate resources and improve your strategic marketing. Learn more about business satisfaction with financial institutions, business sentiment and growth expectations, as well as customer and market shares across all turnover segments.
Get ahead. Stay ahead.
Becoming aware of market trends and expectations gives you an invaluable advantage over your competitors. Engage with genuine insights into the state, trends and patterns of the Australian B2B financial services market. The BFSM is essential business market intelligence.
The BFSM dives deeper into data across the entire business finance market, with 20,000 surveys from decision makers across:
up to $1m
up to $1m
$1m to <$5m
$1m to <$5m
$5m to $40m
$5m to $40m
Specialised Business Finance Programs
The Business Product Satisfaction Tracker (BPST)
The Business Product Satisfaction Tracker (BPST) provides bi-annual reports on the satisfaction of Australian businesses with their business banking products. The BPST covers three major areas - transaction banking, merchant acquiring and trade finance.
The Business Insurance Tracker (BIT)
The Business Insurance Tracker (BIT) covers micro, small and medium-sized businesses and is published annually. The BIT provides a competitive analysis of business insurance provider performance across awareness, penetration, preference, price, service and channels.
The Business Advertising Tracker (BAT)
The Business Advertising Tracker (BAT) reports on the success of business targeted advertising, covering creative diagnostics and brand impact. Results are provided weekly and scores are benchmarked against our database of business advertising for television, print, outdoor and online advertisements.
Become a subscriber, get the competitive advantage
Subscribers can extract maximum value from the Business Financial Services Monitor by accessing DBM’s specialist analytics and consulting services.
Online surveys are conducted monthly with results delivered to you monthly or quarterly reports.
Subscribing doesn’t fit your needs or budget? Our insights are also available for purchase as tailored reports.
Customised or standard reporting options and data access is available. Desktop access to data can be provided.
Subscriptions to the BFSM are available in two formats:
• Reporting plus analytics/consulting services
• Reporting only
In Full Focus Report
We bring you the latest on business sentiment and business confidence from the perspective of decision-makers across the whole of Australia.
Our analysis focuses on individual industries and Australian states to better understand what drives business. For you, the In Full Focus Report is insight into today and tomorrow’s economic environment, allowing you to better plan the future of your business.
If you have been provided access to the In Full Focus report, please download this report here:
Link Coming Soon
The report is available for $2,400.00 (incl. GST). However, we do offer a free copy to BSFM respondents for all the input they have provided over the years.