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Founded in 1992 by Dhruba Gupta, one of Australia's leading market researchers, we're a specialist research and insights consultancy with over 25 years experience advising the biggest brands in the country.
Our research and data-empowered consulting philosophy is relied upon to benchmark the performance of Australia's most successful organisations. 

We boast a rich record of experience and expertise in B2C and B2B markets across many industries with a strong focus in financial services. This is delivered via the power of DBM Atlas and DBM Audiences - Australia's most comprehensive financial services customer datasets.

The advisory power of our services is brought to life via our dedicated team of financial sector, CX, consumer and business insight, data science and analytics consultants.

Meet the Core


Kipling Zubevich - Chief Executive Officer

Dr. Angela Baker - General Manager (Sydney)

Dhruba Gupta - Managing Director

Norrelle Goldring - Executive Director

Dr. Chris Riquier - Executive Chairman

Maria Claridad - Director

Tony Williams - Chief Commercial Officer

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