DR. ANGELA BAKER
Executive Director, Research & Analytics
Angela is a research, analytics and insights specialist focused on cutting through the complexity of market research reports, customer insights and behavioural data to inform business planning and strategy. She is results-oriented with a focus on driving positive change via fact-based decision-making in customer experience and product design, brand and communications strategy. Trained as an evolutionary biologist, she has worked as an academic in Australia, Canada, and Finland working across teams to drive data and experimental approaches to develop solutions and solve problems. She has vast experience within the financial services industry. Angela holds an Honours degree in Biology from the University of York and a PhD in Botany, Genetics, Evolution, Statistics from the University of Toronto.