Empowering future focused organisations for growth through strategic intelligence
3arc by DBM
is a boutique full service insights consulting agency, blending decades of experience with new and emerging approaches.
We do this through a unification of approaches in a complex world
Whether this be through emerging tech solutions or simply walking a mile in your customers' shoes, we are a team who provide vision and a path forward for our clients.
Our team focuses on human-centric storytelling
and providing strategic intelligence that extends traditional market research deeper into the territory of strategy and implementation.
3arc by DBM
An Illuminera Boutique. Founded in 2007, Illuminera is a global, insight-driven marketing consulting firm which has since evolved into a premier data-empowered marketing consulting and solutions group with global presence.
HELPING CLIENTS SHAPE THEIR FUTURE
Customer centricity and experience
B2B and stakeholder research
Comms and advertising optimisation
Strategic direction and planning
Product and brand development and assessment
Pricing and advanced analytics
Market U&A Segmentation and Prioritisation
UNIFYING INSIGHTS AND DATA
Focus groups andin-depth interviews
VoC and CX
Workshops and client co-creation
UX and digital inc. eye tracking
Quantitative – Online, CATI & F2F
Observation and ethnography
Social media observation
Dashboards and data integration
The 3arc team is made up of subject matter experts who have worked deeply and collaboratively with clients to understand consumers and stakeholders across…
Arts and Entertainment
Construction, Property and Development
Healthcare / Pharma
Our latest thinking
The Importance of Human Centricity in the Metaverse