DBM Managing Director Dhruba Gupta shares 2 fundamental things financial services marketers should know to boost marketing ROI.
DBM tracks financial services usage and behaviour monthly (for both businesses and consumers) via our DBM Atlas program. Since April, we have also introduced a COVID-19 Insights Module to understand the impacts the pandemic is having on consumers and businesses, and the role financial institutions are playing in supporting their customers through the crisis.
View the headline insights in the August 2020 update (based on data to end July 2020) below:
Download the full report here