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February 10, 2020

DBM and Eyeota create peerless Digital Audiences for Financial Services Marketers

Eyeota, the leading audience technology platform enabling the intelligent use of data, has announced a new partnership with DBM Atlas, the largest financial services research program in Australia.

Offered by DBM Consultants, the DBM Atlas product has recently been honoured as Campaign Asia’s Consultancy of the Year in Australia and New Zealand. DBM Atlas contains 300,000 behaviour profiles of Australian financial services customers and is the only database that is validated against APRA, ASIC, ATO, RBA and ABS data. The program conducts 62,000 retail customer surveys annually and is relied upon by over 50 Australian financial services brands to help grow market share through understanding the attitudes, behaviours and intentions of financial services customers.

Through this partnership, advertisers can now tap into a multitude of DBM Atlas’ finance audiences. This includes a wide range of financial services categories such as home loans, personal loans, credit cards, private health insurance, superannuation, wealth products and more. In each category, advertisers can access audiences who own specific financial products, intend to open new accounts or intend to switch to different services.

Chris Riquier, Executive Chairman, DBM Consultants, said, “We’re thrilled to be partnering with Eyeota to usher in what we believe will be a new era of success for financial advertisers in their search for convertible customers. The availability of a dataset as comprehensive and as accurate as DBM Atlas in this format is a first for Australian financial advertisers and we are excited to see how much the participating brands can achieve.”

“We are excited to work with DBM to strengthen our audience marketplace with quality financial customer profiles,” said Jimmy Aoun, Eyeota’s Business Development Director. “This partnership provides marketers with access to scalable audiences at an unparalleled level, including credit card holders, consumers intending to switch car insurance, those intending to open foreign currency accounts, and much more.”

According to Eyeota’s Eye On: Finance report, Australian financial advertisers showed strong demand for finance intent audiences, allocating 26% of their audience budget to intent segments as compared to 14% globally. These customers can be reached through DBM Atlas’s audience segments now available through the Eyeota Audience Marketplace.

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