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February 3, 2020

DBM appoints Kipling Zubevich as new CEO

DBM has today appointed Kipling Zubevich as CEO, tasked with accelerating its growth through innovation.  DBM has achieved significant success in recent years, with all major Australian banking and insurance institutions subscribing to its flagship DBM Atlas business and retail advocacy programs.  Reflecting this success, DBM was awarded Campaign Asia Consultancy of the Year for ANZ.

Kipling joins DBM from National Australia Bank where he was most recently General Manager Business Marketing, directing the activities of 100 in-house and agency professionals and managing multi-million dollar budgets.  Highlights of his 10 years at NAB included: delivering two successful SME brand campaigns which helped NAB fortify its business banking leadership position; leading a number of product acquisition programs, each of which exceeded targets by 30% or more; delivering a 20% efficiency uplift by shaping NAB’s agile marketing transformation; and evolving NAB’s business customer segmentation model.

Prior to NAB, Kipling spent over a decade as a strategy consultant, primarily at Corporate Value Associates. He advised executives in the finance, pharmaceutical, government, manufacturing, and energy sectors, and in many global markets and segments spanning retail, SME, corporate, and institutional.

With a Master’s degree in Environmental Science from Monash University, Kipling is a long term advocate of sustainability, and has also provided pro-bono consulting and strategy services to organisations in the community and education sectors (including the Australian Conservation Foundation, Oxfam and Monash University).

Dr Chris Riquier, CEO International of holding group, Illuminera, said “we are enthusiastic to have someone of Kipling’s calibre to accelerate DBM’s growth. His industry knowledge, leadership, and advisory capabilities will be critical for progressing the DBM journey.”

Kipling said:

“Throughout my career I’ve had the opportunity to collaborate with DBM on a number of strategic projects, and I’ve always been impressed by the rigour and insight they bring to the conversation. Now more than ever it is critical for brands to understand their customers intimately, and DBM’s data assets and capabilities in this space are unparalleled in the Australian market. I’m excited to be part of the organisation’s next chapter.”

Kipling will be supported by founder Dhruba Gupta who will continue to focus on business development and the advancement of DBM Atlas, the industry standard for advocacy and behavioural measurement in Australian financial services.

About DBM Consultants

DBM works with over 40 financial brands including Australia’s biggest, our research and data-empowered consulting philosophy is relied upon to benchmark the performance of Australia’s most successful organisations.

DBM has a rich record of experience and expertise in consumer and business services across many industries, while specialising in financial services with the power of DBM Atlas - Australia’s most comprehensive financial services customer dataset.

The advisory power of DBM’s services is delivered via our team of financial sector, CX, consumer insight, data science and analytics consultants.


About Illuminera

Founded in 2007 in Shanghai as an insight-driven strategy consulting firm to leverage the best of the management consulting and market research industries, Illuminera has evolved into a premier data-empowered marketing group with international presence.

Today Illuminera has expanded into a collection of boutiques throughout Asia-Pacific, each with unique strengths and specializations but all relentlessly striving to help clients to innovate, grow and win.


For more information please contact:

+61 (03) 8809 5333

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