DBM Managing Director Dhruba Gupta shares 2 fundamental things financial services marketers should know to boost marketing ROI.
The 2019 DBM Australian Financial Awards were presented in Sydney yesterday, recognising the best of the Australian financial sector as chosen by over 80,000 of its retail and business customers. The awards are based entirely on customer feedback and ratings of their own financial providers throughout 2018.
Bendigo Bank was a big winner on the day, taking home 5 business banking awards including the prestigious Most Recommended Business Bank award. Among other highly regarded awards, Greater Bank became the Most Recommended Customer-owned Bank while ING was the Most Recommended Bank, both in the retail banking classification.
In the major bank classification, NAB finished with 4 retail banking awards including the coveted Most Recommended Major Bank prize, as well as one business banking accolade. CBA took home 4 awards across both business and consumer categories including the Most Innovative Major Bank, while Westpac won 3 for business banking one of which being the prestigious Most Recommended Major Business Bank. ANZ meanwhile became Australia’s Most Recommended Institutional Bank, and was recognised for offering the Most Recommended Home Loan for a major bank.
DBM Consultants Managing Director Dhruba Gupta said of the winners: “we are very pleased to be recognising and celebrating the best performers in financial services as judged by their own customers. They have had to deliver consistently high performance throughout 2018 to be able to win the top position among their peers.”
Rabobank became Australia's Most Recommended Agribusiness Bank, while RAA won the Most Recommended General Insurer. Across superannuation and health insurance, QSuper was the Most Recommended Non-Industry Superannuation fund, while CBUS Super claimed the Industry Superannuation fund category. TUH Health Fund was the Most Recommended Members-own Private Health Insurer.
The winners of the above awards (and more below) were selected using Consumer Atlas. Collecting feedback from over 80,000 Australian financial customers across both retail and business categories, these programs are the largest and most comprehensive financial customer research surveys in Australia.
See how winners celebrated their achievement here:
View the full list of winners below and visit the DBM Australian Financial Awards website to check out the photo gallery.
For enquiries or more details please contact: