DBM Managing Director Dhruba Gupta shares 2 fundamental things financial services marketers should know to boost marketing ROI.
New findings from DBM Consultants’ Consumer Atlas reveal that fewer Australians possess home insurance than in previous years.
This decline is associated with falling home ownership (with mortgage) and a corresponding increase in renting. In addition, fewer younger people are taking out home insurance due to socio-economic factors, with 18 to 29 year olds in particular feeling worse off financially compared to this time a year ago.
DBM Consultants is an Australian market research company established in 1992. It is a leading provider of research based advice and engaged by many of Australia’s largest blue chip corporations, some government departments and several global organisations.
About Consumer Atlas
Consumer Atlas is Australia’s largest on-going research program on how the nation does its banking and what customers think about the providers of financial services and the products they offer. It is based on a nationwide representative sample of about 60,000 Australians.
For more information on Consumer Atlas or on these findings please contact:
Katherine Whiteley T +61 (0)3 8862 5535 E firstname.lastname@example.org